Google paraphrasing algorithm

Google paraphrasing algorithm: how it can affect SEO & what you can do

Jackie de Burca Google Algorithm Updates Leave a Comment

It’s no secret that Google tweaks its algorithms on a constant basis, as well as introducing new algorithms, some of which have played huge havoc to the search results. Google’s latest algorithm is called the Paraphrasing Algorithm. The type of technology behind it has already been seen in what are known as either featured snippets or the Google Answer Box. Here’s an example below. Google’s new algorithm can actually create “coherent” articles by combining your content with your competitor’s content. Imagine the content that you invest money to …