How to become a social media influencer via Twitter

Part 1: laying the foundations

Many personal and business brands have this potential. Let me show you how to reach influencer status.

Contents:

1. Introduction

2. How do you know when you have become a social media influencer?

3. How can you become a social media influencer?

4. Congruency and social media

5. Love or at least follow at first sight

6. What is your essence as a personal or business brand?

7. Writing good stuff about yourself can be a challenge: here’s a solution

8. What should you tweet about – it needs to be seamless

9. People love to feel happy, inspired and motivated

1. Introduction

influencer-marketingRegardless of your personal brand or business brand’s subject matter, being a social media influencer puts you in the driving seat of a whole range of opportunities.

 

Firstly reaching influencer status shows that you are trusted, your posts are appreciated and people want to share and like them. This means that if you have a blog or a business, you are in a position to elevate its money-making potential. It may also attract brands who would like you to become a Brand Ambassador, or pay you to post from time to time on their behalf. This is called Influencer Marketing.

As a business brand, reaching influencer status means that you are at the top of your niche, and that your followers resonate with your brand, so they are happy to like and share your posts. And we all know that people buy from people and brands that they like and resonate with.

2. How do you know when you have become a social media influencer?

There are two social media influence measurement apps that the majority of experts use. These are Klout and Kred.

Klout, which was founded in 2009. It calculates your score on up to eight social networks. Klout evaluates an overall score, based on a number of factors. This score is between 1-100 and once you hit 60, you’re considered an influencer. Justin Bieber for example is 92. I currently have a score of 69. Its algorithm has more than 400 signals.

Kred, which was founded in 2011, has a two part scoring system – one part measures influence and the other measures outreach. Kred assesses Twitter and Facebook to come up with your score.

Influence is measured up to 1000 and outreach is measured up to 12. My current score is 804/10 and Justin Bieber’s score is 1000/9 – this means he is, not surprisingly far more influential than I am, yet his outreach is lower. That is most likely because he is so famous, and in my case I’m not, and I am naturally generous on social media – hence the score of 10.

3. How can you become a social media influencer?

how to be an inluencerConsistent behaviour on whatever social media channels you engage in is a must, as is great content that your followers or fans will want to like and share.

Additionally you need to be absolutely aligned with your business or personal brand. When I say aligned, I mean that you should be in tune entirely with who you are, having your own specific style and being transparent and authentic. This way you, your content and your reactions to others on social media, will attract those who truly resonate with your brand.

There’s no way to fake this process. Building influence takes time, so you need to be patient. Whatever you do, don’t try to rush it. Trust the process, which you can do once you put stable, strong foundations in place. Then it is a case of being consistent with all of these elements.

Want to speed up this process?

Check out Twitter Accelerate

#Tip 1: Be aligned with your brand, consistent, patient, transparent and authentic.

4. Congruency and social media

I like to think of my approach on social media as being congruent. Although that said, like anyone else, I am evolving as time goes on.

Congruent definition: identical in form; in agreement or harmony.

So in other words if you are congruent as a brand or personal brand, then the rest should flow naturally. Let’s say all elements are basically in agreement and harmony.  You will have reactions and interactions that are natural to who you are, and you will choose content that is also in harmony with this, whether this is curated content, likes, re-tweets or content that you create.

To dig more into this subject, check out this interesting link from the Financial Times about congruency.

It is challenging to be congruent if you don’t first of all take the time to delve into your brand in a realistic and open manner.

Next, using the social media platform that I spend most time on currently, Twitter, I reveal my process for laying the foundations for an account that in time will reach influencer status.

#Tip 2: Always be congruent, then the rest will flow naturally.

5. Love or at least follow at first sight

social media influencer love at first sightWhat makes you love, or at least want to follow a Twitter account when you see it for the first time?

I believe, that much like other visual stimuli to the brain, it is a combination of factors. In the case of Twitter, it is content that we like, the profile photo and banner, and of course the profile bio. I’ve never timed how quickly I make this decision, but it is done very speedily normally. There are exceptions to this rule, but I normally get a quick gut reaction from most Twitter profiles that I see.

I tend to ignore profiles that haven’t bothered to add any profile photo, just as I tend to ignore the vast majority of those who haven’t written even a short little bio. I realise in the odd case someone may be brand new to Twitter and not had a chance to do it, but mostly I see this as a sign of an automated account or someone who doesn’t care.

TECHIE STUFF:

1. Create a Twitter username that makes sense & will be recognisable elsewhere: up to 15 characters
2. Your profile photo should visually represent you or your brand – size 400x400 pixels, max size 1KB
3. Twitter banner – I used the free version of Canva to jazz mine up a bit, it’s easy to use- 1500x500 pixels
4. Acceptable images files are JPG, GIF or PNG
5. Your bio needs to reflect who you really are as a person & professionally, if relevant to your Twitter use.
You have 160 characters to do this, and it’s good to # one or two relevant keywords in your profile.

#Tip 3: It’s a tight space but a real, authentic profile with visuals that are in tune with who you are will attract the right followers.

6. What is your essence as a personal or business brand?

Obviously we’re dealing with a short space when it comes to describing the authentic vibe behind your personal or business brand.

Here are a couple of questions to answer honestly – try not to overthink the answers.

1. Summarise who you are in one sentence

2. What are your top 5 personal qualities and your top 5 skills?

CREATIVE STUFF:

With fresh eyes, read over what you wrote – maybe after a night’s sleep. What out of what you wrote resonates most with you? Now put the best of you into your 160 character bio, using the hashtag # to highlight one or two keywords that you would hope to be found by – for example if people want to find travel bloggers, it is easy to when the blogger has included #travel #blogger in their bio.

Choose your profile photo, which ideally should be the same as other social media that you use, so you are recognisable. Next find some photos of your own, or head over to a place like Pixabay where you can get free photos that you have the right to use. Search using keywords that relate to your bio – and head over to Canva to jazz it up in a collage.

#Tip 4: Take the time to be authentic, yet creative. Remember that a picture is worth a thousand words - take the time to find ones that are in tune with you.

Want to speed up this process?

Check out Twitter Accelerate

7. Writing good stuff about yourself can be a challenge: here's a solution

social media influencer brainstormingDid you know that when someone searches for your name on Google that your Twitter account often shows up in 2nd place after whichever main blog or site you are involved with?

So obviously it’s also important from this point of view, even off Twitter. I see mine as the main elements of my current story that I feel reflect me and what I tweet about. I would love more characters to work with, but the 160 are do-able.

Finding it tough to write a self-promotional bio?

Plenty of people find it tough to write self-promotional material, whether it is a Twitter bio or anything else. I think in some cases this is because culturally we are not encouraged to “boast” about ourselves. But out in the world there are situations where it is necessary.

If you are really struggling with this, then why not ask a selection of friends & colleagues to help:

1. Ask a couple of good friends to give you some keywords about your top qualities
2. Ask a few close colleagues to do the same, and also confirm your top skills
3. Now mix and match the feedback you got, and boil it down into a cool bio that you are comfortable with.

#Tip 5: Writing self-promotional material can feel weird to lots of people. Ask for help from friends & colleagues - then take the bits that you’re most comfortable with & boil it down into a bio that really works.

8. What should you tweet about – it needs to be seamless

Your bio and your visual images have attracted your followers, if you followed them first. If they followed you first, it may also be because of your tweets, a like, or something that you re-tweeted. They expect to see continuity.

Your tweets should be a seamless extension of your bio and visual statement that you’ve created on your Twitter profile. It’s all about authenticity and credibility.

Think of your Twitter profile like a trailer for a documentary. The trailer has promised an in-depth look at investing in property in Croatia. The trailer has given the expectations that the presenter is an expert of 10+ years, who knows all about the lifestyle in Croatia, as well as the ins and outs of property investment, in terms of living, returns and the law. So let’s pretend that you’ve recently followed a Twitter profile of an English person who specialises in property in Croatia, but has also lived in the country for over 10 years.

THEIR TWEETS SHOULD COVER:
– Lifestyle, traditions, culture, money, taxes, schools, food, language and of course the people of Croatia
– Sample areas of the country & sample properties available in these areas
– Relocating to Croatia – pure investment property & expected returns according to type and area etc.
– The laws relating to owning & buying a property
– As much of the tweets as possible should have great images, after all the person is selling either lifestyle or
investment

#Tip 6: Your bio & visual image is like a trailer for a documentary. Seamlessly support this with lots of great visual tweets, and superb information to show your expertise, but also your personality.

9. People love to feel happy, inspired and motivated

Lots of followers have told me that my tweets make them happy!:)

At one stage I was tweeting only about travel, but then I started experimenting with more creative tweets, that I soon saw were inspiring and motivating others. Lots of followers have told me that my tweets make them happy!:)

I have now built up a wonderful library of inspirational, creative and motivational tweets, that I use both for myself and also for clients. They work well across lots of different Twitter profiles.

#Tip 7: Consider integrating some happy, inspirational, creative & motivational quotes. These should be in tune with you (your brand) and be supported by beautiful images.